Measuring Traction for Tough Goals

How do you know that you are on track for large aggressive goals?

Founders, if you are asked to set 2-3 milestones for your startup within a 6-12 month timeframe, what would they be? Customer targets? Revenue levels? Geographic expansion? Capital raise? How would you know if you are on track on a monthly or weekly basis? Would you use the same targets allocated in smaller achievable chunks? If you do, would these mini-targets tell you if you are on track for the vision you have at 12, 24, or 36 months?

Meaningful milestones and performance metrics reflect what you are trying to understand about a specific aspect of your business model within a defined time frame. They are most useful when serving as actionable pieces of information.