Derisking Ventures through UX Research: A chat with GV’s Michael Margolis.
How can you find your TAM and validate your product-market fit if you don’t know who your bulls eye customers are? UX research is a way to accelerate the learning curve of startups and derisk the investment.
We had another great session of my H4H impact venture incubator course at Columbia Business School this term. Michael Margolis, UX Partner at Google Ventures (GV) joined us to chat about the key takeaways of an effective research sprint to improve the success of a venture.
Michael shared with us highlights of his approach developed over his vast experience working with Uber, Slack, Foundation Medicine, One Medical, Flatiron Health, GitLab, Lime, Kindbody, Gusto, Blue Bottle Coffee, StockX, Cockroach Labs, and Nest. These are all companies known for effectively scaling based on maximizing the value of their customer/user experience.
Should Startups Care About Search Engine Optimization (SEO)?
Does SEO matter for an early stage company focusing on building social media connections first?
It does. Founders, how do you think you get visibility in the sea of social media posts? The strategy that goes into social media optimization is at the core of search engine optimization (SEO). SEO is the online viral result of everything you do online and offline to match your customer’s pain point to your solution.